Tips For Selling Online:
Check out the previous post in our blog series about Using Reporting & Analytics to Crush Your Ecommerce Selling Goals here.
E-commerce business is growing 23% over every year. Did you know that 67% of Millennials and Gen Xers prefer to shop online? 30% of Americans shop online at least weekly and 5% shop daily. With these crazy numbers, the number of people selling online has increased drastically. Keeping this huge demand in mind, there are plenty of 3rd party platforms to help you. Ever wondered how to make the most out of an E-commerce platform? Worry no more! Here are some tips to get you all set:
1- Simplicity: Today, many retailers struggle with one common challenge- Customers. Ecommerce platforms make it easier by providing you global exposure. But the real deal is to make customers stay on your website. You can achieve this task simply by keeping it clean and clear. You don’t want million links, slow checkout and confused customers.
Many 3rd party platforms provide easy-to-use interface. You can simply drag and drop to create a fresh look for your webstore. With these providers, you can easily redesign your website. Remember, clarity is the key.
2- Test And Test Some More: Keeping your website updated is important. Test everything from page design & layout to menu placement and gallery. Small things could do wonders. Once you get in the habit of measuring results, you will take better decisions.
In a recent survey, it was observed that of all the reasons given behind rejecting a website, 94% were design-related. For ex: complex layout, boring web design, pop-ups etc. This is why testing is important. Use free tools online to learn how to keep your website updated.
3- Research: Every target audience is different and so should be your approach. Research your audience, see what they like and use it. Knowing what your customers need before they do will give you an edge.
Make a to-do list today and include tasks such as finding out the best-selling products, looking at what’s trending etc.
4- Marketing: Having quality products is not enough. Try to spend at least 1-2 hours a day on promotional material and SEO. Use internet, interact with customers, work on reviews and such. The more you put your company out there, the better.
Spend some time on social media and promote your brand. To understand the demand for your new products, use E-commerce as a channel to get feedback from clients. Best way to do this is to launch a prototype and gather feedback.
5- Engagement: Actively engaging with your customers will make you look honest and reliable. Treat your clients well by offering discounts and free goodies. Make sure you LISTEN to your customers.
Online stores should have a physical person who acts as a link to the real world and deliver personal customer care.
6- Product Photography: The visual appeal of your products can add great value to your business. Great photos are loved by everyone as they give customers a clear idea of what to expect. Use multiple photos, from different angles. If your item is used/broken, take a photo of that as well so you come across as honest.
7- Customer Service: This is what differentiates you from your competitors. It can make or break your business. Address all and every concern raised by your clients. In case of complaints, reach out in less than 24 hours. Be polite, courteous and of course, be available.
Keeping these tips in mind, you will be way ahead in this business of selling online. With eCommerce industry growing at a lightening speed, you want to be sharp, ready and accommodating. Learn more about how to “Sell Smarter”.
For further reading check out the next post in our series here.