Blogging can take up time when it comes to thinking of ideas, researching, writing, formatting and posting it. On average it takes about 1-2 hours for each blog. You may get why other brands or companies blog, but at as an online seller you may not see why you need to be blogging for ecommerce. Won’t shoppers find you by entering what they are looking for and buy from you because of your amazing ratings? Sure, but when it comes to Search rankings, this component is critical to capturing new customers and converting existing ones to sales.
While nurturing your existing leads or customers through newsletters and sales promotions helps stay in touch with them, and maybe incentivises them to head back to your webstore, blogging increases your webstore in so many other ways.
4 Reasons You Should Be Blogging for Ecommerce
- Compete in search rankings: Website bots crawl your content and reward you for fresh content. As you write more content (blogs) then those are considered additional pages on your website and help your site get indexed and therefore move up the search rankings. You know how often when you google something that you’ll only search in the first few pages. Blogging will help you move up in this google search index.
- Cost effective way to market: Each blog is considered an additional webpage which is essentially an additional page web traffic can find you from. It’s free advertising (minus the cost of your time or that of your staff to write blog and add images). People won’t directly find your blog by coming directly to your website, the majority will come across it through something they were searching for in google.
- Be seen as an expert: By blogging about topics related to or around your industry, or products, you’ll become a product leader. Research does need to go into the blogs and the more you learn, the more you’ll share by informing your readers through your blog and the more you can also shape strategies for your business. You can use google’s keyword planner to help you figure out what to write about. It’s free. You can also check what your competition is doing and maybe that will help trigger some ideas in terms of a response to something you saw they posted.
- Generate leads: The more you post new content, the more web traffic you get, the more new leads you obtain, leading to more potential sales you have to make. Posting your blog on social channels can also help you get in front of your target market. If you have a newsletter, you can encourage those that come across your blog to subscribe from your blog page and then you’ll be able to communicate more about sales promotions.
Getting these results won’t happen overnight, but consistent blogging will help move your website up the search rankings. When you’re an online seller hoping customers will find you based on what they enter in the Google search bar, you want to be the one who show up in the first few pages. You want to be the one they click on to buy from.
If it seems like a daunting task to get started, here’s a leading marketing company’s ebook that will help you get started. Consider it a way to communicate to your customers you currently have as well as future ones. You want to inform them, educate them, maybe even entertain them all while investing in the tools needed to market yourself and grow your sales.