We are now well on our way toward the holiday season, with Black Friday two months away. As such, you might be feeling the pressure for your online store and hoping you can make the most of the increased volume, rather than being overwhelmed by the rush. If this is the case for you, you should feel encouraged that increasing confidence and reducing stress could be as simple as leveraging the right eBay software to support your business needs.
With a comprehensive eBay software solutions provider, you should be able to take some of the burden off of yourself and ramp up efficiencies you need for the busiest time of the year. But you won’t want to linger, so take a look at these issues that could cause you stress and the things your eBay software can do to make sure they don’t put a damper on your holidays.
4 Holiday Stressors Your eBay Software Should Reduce Or Eliminate
Inventory management has always been a big part of the business, and with new eBay standards, intelligent inventory control is crucial. With mistakes or misleading information about your stock, you risk damaging your relationships with shoppers. Don’t let this happen just because of volume sales pressure.
You can find eBay software that ensures strict inventory controls, simple and automated product entry and tracking, and a certified solutions provider who works with eBay to ensure all compliance standards are met through a seamless integration. Implementing these capabilities doesn’t have to be a major hassle. Good providers can offer the ability to bulk import your existing inventory easily from common applications like Excel.
You likely know that missing on your shipments will put you on customers’ naughty lists over the holidays. You may not even see poor feedback from each instance, but you will likely miss chances to build your customer base. Shipping is simply one of the most important aspects of e-commerce from the customer’s perspective.
When shipping is streamlined through a single interface, it is much easier to deal with than if you need to use multiple tools for different carriers. Great eBay software can integrate with all the major carriers and save you the task of having to repeatedly fill out shipping details, when you could be saving time with a centralized database. Moreover, a great eBay software provider can simplify label creation, reducing the process to just a simple click.
Don’t start making mistakes because your shipping process pulls you in too many directions and eats up too much time. And don’t cut back on shipping options that help you win business. Automate instead.
One of the first areas that will likely start to slip when you are in a time crunch is your product details and the completeness of your listings. But once again, the importance of this when it comes to search and how customers will find you is critical. Skimping on your listing information could cost you dearly.
You may have been able to get by in previous crunches with a tactic like this, but if you don’t produce detailed listings for the present and future, you could see a big decline in your eBay presence and, as a result, a big downturn in sales. This part of the e-commerce industry is experiencing a major upset. You need to stay on your toes. Gain efficiencies with an eBay software provider so you can keep quality listings at the top of your priority list. You will end up with a solid return on investment.
Overloading on go-nowhere listings
It used to be that you could get ahead of the competition by listing a lot of inventory, even if it didn’t have the potential to move. Now, that dynamic has completely changed. What you put out on your listings is now being analyzed for its ability to capture attention and to make it in to the hands of your customer.
So to set yourself apart as an eBay seller, you may have to take a good hard look at what is really selling and what is lying dormant. This information could be an important insight driving some changes in how you conduct your business profitably.
What kind of resources do you have in place to do this?
It may sound like an overwhelming task, but with a partner on your side to track analytics and help you make sense of them, you are at a serious advantage. Demand from your eBay software provider that they give you reporting capabilites and personalized account management that can help you actually use them for your business, like a partner in your business. This could make all the difference in whether the competitive eBay selling environment makes or breaks you over the holiday season.
Kyozou can help you take charge of eBay over the holidays. If you are looking for an eBay software partner, take a look at our capabillities.